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Blue Spruce is a typeface that was designed based on Kelsey Cronkhite's hand-lettering practice. This first weight is based on the strokes used while using a calligraphic pen, and will eventually include a second weight that adds in the thickness the calligraphy pen would create. Blue Spruce is a cheerful, elegant, yet playful script that is perfect for invitations and branding material. It includes opentype features and ligatures.Calligraphy, Graphic Design, Typography2013 -
Pinegate Road originated as a personal blogging project in August 2011. It has been a place where I have shared my personal creative journey, inspirations, and curiosities and has grown into a comprehensive design studio. The process that I have personally gone through with blogging has been such an influential practice. It is now informing the research for my thesis, has allowed me to work with other creative professionals and businesses in a new way, and is starting to form how I see my future career path. Through this expereince I have had the ability to really expereiment with my creative ventures and try out new paths on a smaller scale. While I've always had passions beyond traditional graphic design, Pinegate Road allowed me the opportunity to practice and expand upon these ventures in a way that is applicable to my career path. Through the blog I have been able to grow my skills and passions in photography, lettering, styling, art direction, DIY projects, social media relations, and even learn how to foster my business skills as a creative entrepreneur among other opportunities. I really owe so much of my growth as a creative to this project, and I hope that through this experience I can inspire others to start their own creative practices and find their passions through the new media that is available to them.
Recently, I rebranded the blog and my personal identity. The collateral system was featured in popular design blog Oh So Beautiful Paper. The design aspects were created with cross-platform use in mind. Between printing and the use on the web, I wanted to design aspects to be easily interchangeable and work across all media. Still wanting to incorporate my hand-lettering, the logo was created in the fashion and appropriate clean and elegant typography was paired with the logo. I picked typefaces rather than hand-lettered detials so that the elements could be used across blog posts and different media and changed as needed. While staying clean enough to allow the designs in the posts and throughout my portoflio shine, my personal love for natural aspects shines through on some of the collateral and the blog design.Art Direction, Branding, Calligraphy2013 -
The Lentement project is a project about living life more slowly and collecting meaningful moments. At the pace that many of us move, it's hard to sit back, relax, and reflect upon the small moments in life. The Lentement Project, meaning slowly in French, aims to remind people to do just that.
Integrated through my blog, Pinegate Road, the Lentement project used the hashtag #lentement throughout various social media where people could join in a communal effort to appreciate the little things in their life. I included a small print that people could print out at their convenience and place in their homes as a reminder to take things slow.
With the target audience being female bloggers aged 20-35, a giveaway was created through the blog. I gave away four shadowboxes for the winners to use and incorporate in their own lives, as well as one grand-prize slow-down kit. The kit aimed to take the project to a new level and really let one lucky winner experience the project in a tangible way. Items such as postcards, a handmade journal, vintage-wrapped sugar cubes, and glitter stickers were used to give the winner items to slow down with. Tangible material with various textures and natural quality was used so that the winner could experience the package in a distinct way, beyond what you would traditionally think of as packaging. The kit aimed to be something special and memorable, like a gift. Each winner was asked to add something personal that would remind them to slow down in the shadowbox.
Since the project began, I have received tweets, pins, and instagrams from people around the world who are taking the time to live life more slowly. It's been incredible to see the responses from viewers on the blog, as well as through the various social media. The message of the project is something that so many people need remedying about, and I was so enthralled to be able to provide the kick-start that so many people seemed to need to incorporate more meaningful moments in their own lives.
Check out the project at http://www.pinegateroad.com/lentement for continued updates.Art Direction, Graphic Design, Typography2012 -
This is a campaign designed for Verily Magazine located in NYC. They are an up-and-coming magazine for young professional women around the world with a unique view towards what women's magazines should be like. They aim to create a magazine that makes women feel good about themselves after reading—rather than filling them with doubt about their appearance, their finances, and their relationships like so many magazines do today.
The campaign combines an installation piece as well as traditional campaign materials to show potential readers that Verily Magazine challenges the cult of perfection that so many women find themselves battling. It acts as a prescription to fight against the negativity, but also acts as a venue for discussion about important topics.
The installation piece incorporates a hand-lettered quote in alternating black and white that allows the viewer to reflect upon the message. The mirror in the background helps the viewer visualize and reflect upon how the message interacts with their personal views about themselves and others. By allowing the message to be skewed and turned by the viewer, it shows a personal interaction with the message, as well as the transition that women have between both positive and negative messages regarding their self-worth.Advertising, Art Direction, Typography2012 -
Here is a collection of various stationery items created for clients. The first project was created while working at Mullen advertising agency as an invitation to invite prospective client Sunbrella to the agency. The second project was created the same summer for clients in Winston Salem, NC who were looking for business cards and a logo to set the tone for their brand and grow their new interior resource company Arbor House Designs. They came to me for my classic aesthetic and hand lettering skills and wanted to incorporate these aspects into their design along with custom patterns to be used in future stationery items.Advertising, Graphic Design, Typography2012 -
This signage system was a concept developed for Food Lion to promote their new standards in produce and to get people excited about the big changes that are being made throughout the department. The concept of using fruit and vegetable as confetti was used to engage with feeling of excitement as well as to engage with the thought of celebration and new beginnings. Food Lion has been working hard to bring fresher produce to their customers and this new signage was to reflect these changes while still representing the existing Food Lion brand standards. This design is accompanied by the standard Food Lion brand typefaces and colors.Advertising, Art Direction, Graphic Design2012 -
After the first redesign of my own personal blog, Pinegate Road, I started to get inquiries about designing blogs for other bloggers. The first one I created was for Lisa Olson of Something Pretty. She is a wedding blogger who was looking for a classic and charming aesthetic for her blog. While I coded this blog myself, I learned quickly that in order to give my clients the best possible results, I needed to work with a coder for my next projects.
While currently in development, the designs have been created for the next two blogs. The first is for lifestyle blogger Emily Elliot of Emily is Running in Heels. She blogs about everyday expereinces and inspirations, and I wanted to give her a design that showed she celebrated these everyday events. By photographic confetti created out of office paper, and hand lettering a header with guache, these elements show this concept of celebration Emily conveys in her blog.
Emily Reinhardt who blogs for the Mid American Credit Union out of Witchita, Kansas contacted me to redesign their personal finance blog. Aimed at young professionals, she blogs about how people just starting off in their careers can learn to manage their money. Along with a logo design that takes details from the dollar bill combined with modern elements, the blog design matches the brand with sketched words and lines that look like a collection of financial papers that the target audience might keep.Calligraphy, Graphic Design, Web Design2012 -
Various hand-lettered desktop wallpapers created for my blog, Pinegate Road, as well as for Verily Magazine.Calligraphy, Graphic Design, Typography2012 -
With the topic of student loan debt, I set out to create a direct mailing piece that would target high school juniors and seniors. Through research, I found startling facts about the economy and tuition rates. After polling recent graduates, I also found that everyone has their own story and journey to follow. By combining these facts into an experiential mail piece, high school seniors and juniors would be able to receive facts and stories, and search their own path for their future. The piece is designed in a diploma-esque theme, with hand-drawn and written elements that translate to the audience forging their own path, as well as resonating with the target audience’s aesthetic values. A magnifying glass is included for them to search through the piece, as well as referencing their own search for their future path. The facts and the message are kept in the Gotham typeface to reference the seriousness of the issue, and reinforce the informative value of this experience.Graphic Design, Typography, Calligraphy2012 -
A TYPEFACE FOR ADVENTUROUS FOLK. This typeface is based off of the skeleton of Michael Doret’s Powerstation. I used the geometric reference of the original typeface to inform my reinterpretation. This all capital letter typeface is a hairline display type. Alternating circles and squares are used as terminals on each letterform. To further the contrast, diagonal and curved sides are also used on each letterform.Graphic Design, Typography2011