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With the topic of student loan debt, I set out to create a direct mailing piece that would target high school juniors and seniors. Through research, I found startling facts about the economy and tuition rates. After polling recent graduates, I also found that everyone has their own story and journey to follow. By combining these facts into an experiential mail piece, high school seniors and juniors would be able to receive facts and stories, and search their own path for their future. The piece is designed in a diploma-esque theme, with hand-drawn and written elements that translate to the audience forging their own path, as well as resonating with the target audience’s aesthetic values. A magnifying glass is included for them to search through the piece, as well as referencing their own search for their future path. The facts and the message are kept in the Gotham typeface to reference the seriousness of the issue, and reinforce the informative value of this experience.Graphic Design, Typography, Calligraphy2012 -
A TYPEFACE FOR ADVENTUROUS FOLK. This typeface is based off of the skeleton of Michael Doret’s Powerstation. I used the geometric reference of the original typeface to inform my reinterpretation. This all capital letter typeface is a hairline display type. Alternating circles and squares are used as terminals on each letterform. To further the contrast, diagonal and curved sides are also used on each letterform.Graphic Design, Typography2011 -
This logo was designed for a new movement in positive consumerism. While spreading the word of positive consumption is the goal for now, this start-up will aims towards creating a culture where consumption is mindful and works towards the betterment of society. Buy less, do more.
The logo needed to be something clean, modern, but still something that resonated with the younger audience, and kept the philosophy of the brand in mind. The small 'buy' signifies the brand's goal of buying less, and the use of the typeface Neutraface Slab Serif gives a nod towards the past, while still being a modern typeface that is not too stiff. Positively is stacked, creating a multi-dementional understanding of the term consumer that the brand is trying to deliver. The circle references the 'o' in positively, and creates a sense that positive consumption is moving forward, but that everything is connected in the end.
www.buypositively.comBranding, Graphic Design, Typography2012 -
THE POWER OF THE HANDWRITTEN WORD. The premise for this project was to give voice to someone or something that had none. Drawing inspiration from the history of letter writing that goes on in my family, I was moved to create a system where anyone who needed to have a voice, could. The website would allow people to connect anonymously through letter writing, and also act as a venue for shared experiences that could be uploaded publicly. Design inspiration was drawn from the exciting value that receiving a handwritten letter contains. The top of the page is an open envelope, so that the website acts as a letter receiving and reading itself. Different layers of backgrounds would be used in the final production to give an even more realistic connection to the experience. Letter-pressed illusions were given to the logo to give that special touch that someone might put into a special letter.Art Direction, User Interface Design, Web Design2012 -
This book cover was the project that I created for the observation project in Design Methodologies, winter 2011. The first part of this project was to go into the alley of Poetter Hall for about 30 minutes and take pictures of our observations. I chose this picture of a sticker with the words ‘volts’ on it as the subject for my project. The second part was to create a project based on the one picture selected. When brainstorming the word volt, I kept coming to the subject of the death penalty. I created a cover for Stuart Banner’s book, The Death Penalty: An American History. Bright orange-red was used as the accent color to emphasize the cautionary nature of this topic, as well as a nod towards the americana influence. Democratica and Gotham are used as the typefaces to emphasize this point further.Creative Direction, Graphic Design, Photography2011 -
WHERE NATURE MEETS THE CITY WITH EASE. Ceres Seeds is an organic seed concept company invested in urban gardening and sustainable practices. Ceres Seeds aims to provide unique, easy-to-use, design-centered organic gardening products and seeds to the urban gardener. Geometric shapes were combined to reference a natural form, evoking the integration of gardening in an urban environment.Product Design, Graphic Design, Packaging2011 -
REDEFINING MODERN NATURAL MEDICINE. Problem: how to cure common ailments? After research, it was found that certain combinations of herbs and vitamins could help alleviate certain ailments. AMA combines a packaging system that can be placed and hung around your house, with packets of herbs and vitamins that can be taken on the go. Instructions for each ailment are given clearly in red on both the packaging and the packets. Bright colors and a clean design references medicine of the past, and simultaneously brings the conception of herbs and vitamins into the modern realm.Packaging, Graphic Design, Typography2011 -
RECORDING MY INSPIRATIONS ONE DAY AT A TIME. I created Pinegate Road as a visual diary of inspiration that I could share with my friends, family, and the online community. About twice daily, I curate posts and share experiences through this blog, including on-going weekly columns like Color Studies, Art That’s Inspiring, and Match Up. This is an ongoing project that I hope will inform my thesis on self-curation. I created the branding for the blog, custom designs for each of the posts, and use my own photographs when applicable. I also keep up a twitter account that corresponds with the my life, and the blog (@pinegateroad).
www.pinegateroad.comBlogging, Web Design, Branding2012 -
INSPIRED BY THE SAVANNAH. As an intern at the Savannah College of Art and Design’s Working Class Studio, a boutique product line, we were asked by the bookstore Ex Libris to create a new logo to go along with their recent renovation. As a group, we scoured the city of Savannah, as well as other SCAD buildings to find context from which to create the re-branding of this integral school building. Each of us were then asked to complete ten logos. My concepts draw inspiration from the building’s location, historical context of books, and the city of Savannah.Calligraphy, Graphic Design, Typography2011 -
This lamp was created as the inspiration project in Design Methodologies class, winter 2011. We were asked to create a three-dimensional object that would represent our own personal inspiration. I saw inspiration as a nest; small pieces of hand-picked thoughts or object that come together to create an idea. Broken forks, knives, and spoons were twisted together with wire to create my personal nest. This represents the ingestion of inspiration, which forms the idea (the light), which creates the final product (the lamp).Graphic Design, Product Design2011 -
FEMALE ARTIST POSTER SERIES. This is a series of posters that were completed with a feminine motif that would still resonate personally with each of the artists they represent. The use of type as image is at the center
of the concept development. Hand crafted typography sets of the lyrics as
a compliment to the artists and the photographic typographyCreative Direction, Graphic Design, Typography2011 -
A poster created for Typographic Communication, fall 2010. This poster was examining the type/image relationship of fragmentation relating to the movie.Advertising, Digital Imaging, Graphic Design2011
